Home Sellers
Sell Your Home in Ocala, Dunnellon & Crystal River|99.5% Sold Ratio|Ann-Marie Bortz
➡️ Get My Free Home Valuation – Call Me at 352-405-1663
Sell Your North Central Florida Home with Confidence
Strategic pricing, professional marketing, and exposure that attracts serious buyer
Selling your home is one of the most significant financial transactions of your life.
In North Central Florida’s evolving market, success requires more than putting a sign in your yar – it requires accurate pricing, professional presentation, and strategic marketing.
With 25 years of experience and a 99.5% list-to-sold ratio, I have the proven expertise to sell your home efficiently and at the right price.
Why Experience Delivers Results
Why 25 Years of Experience Matters When Selling Your Home
Anyone can list a home. Selling it at the right price, in a reasonable timeframe, with minimal stress requires expertise. After a quarter century in North Central Florida real estate, I’ve learned:
- How to price homes accurately based on hyper-local market data, not just online estimates Which improvements increase value and which don’t justify the cost
- How to negotiate effectively to protect your bottom line
- Where to market your property to reach qualified buyers (not just the MLS)
- How to adjust strategy when market conditions shift
Result: A 99.5% list-to-sold ratio. When I list your home, it sells.
My Selling Process
How I sell in Homes in North Central Florida
Step 1: Accurate Pricing Based on Real Market Data
Pricing is the single most critical factor in selling your home. Too high, and buyers won’t even tour it. Too low, and you leave money on the table.
I analyze recent comparable sales, current inventory, buyer demand trends, and neighborhood-specific factors to determine the precise price that attracts serious buyers while maximizing your return.
This isn’t guesswork—it’s data-driven strategy built on 25 years of local market knowledge.
Step 2: Professional Presentation & Staging Guidance
First impressions matter. I provide specific recommendations to prepare your home for market—from minor repairs to staging suggestions that highlight your home’s best features.
I’ll tell you which updates yield ROI and which don’t make financial sense.
Step 3: Professional Photography, Video & Drone
Most buyers start their search online. Professional photography and videography make your listing stand out. I provide high-quality photos, video tours, and drone footage (when appropriate) to showcase your property’s best features and attract serious buyers scrolling through hundreds of listings.
Step 4: Strategic Digital Marketing
I don’t just list your home on the MLS and hope for the best. I create a comprehensive marketing campaign that includes: – MLS syndication to Zillow, Realtor.com, and other major platforms – Targeted Facebook and Instagram ads reaching buyers in your price range – YouTube video tours for maximum exposure – Email marketing to my database
of active buyers – Networking with other agents to find qualified buyers.
Step 5: Showings, Feedback & Strategy Adjustments
After each showing, I collect detailed feedback from buyers and agents. You’ll know exactly what people think about your home and
pricing.
If we’re not getting the activity we expected, I adjust our strategy—whether that’s a price adjustment, enhanced marketing, or staging changes.
Step 6: Expert Negotiation
When offers come in, I negotiate on your behalf to secure the best terms. This includes price, closing timeline, contingencies, and
repairs. With 25 years of negotiation experience, I know what to push for and when to advise acceptance.
Step 7: Managing Inspection, Appraisal & Closing
After contract acceptance, I manage the inspection period, coordinate with appraisers, handle any required repairs or credits, and ensure a smooth path to closing. You’ll always know what’s happening and what’s required to close on time.
Previously Listed Homes
Your Home Didn't Sell Before? Let's Fix That.
If your home was previously listed and didn’t sell, it’s not the home— it’s usually the strategy. The three most common reasons homes fail to
sell are:
1. Overpricing – The market determines value, not emotional attachment or what you paid
2. Poor Presentation – Bad photos, lack of staging, or needed repairs that weren’t addressed
3. Limited Marketing – Just putting it on the MLS isn’t enough anymore
I specialize in selling homes that didn’t sell the first time. With accurate pricing, professional marketing, and a proven track record, I’ll create a fresh strategy to get your home sold.
Schedule a free consultation: 352-405-1663
What Makes Homes Sell
What Sells Homes in North Central Florida
Accurate Pricing – Homes priced correctly from day one sell faster and for more money
Professional Photos – 90% of buyers start online; great photos get them in the door
Strategic Marketing – Reaching buyers where they’re looking, not just hoping they find you
Clean, Decluttered Presentation – Buyers need to envision themselves in the space
Flexibility on Showings – The more accessible your home, the faster it sells
Experienced Agent – Someone who knows the market and can adjust strategy
FAQ Section
Seller Frequently Asked Questions
Q: How do you determine what my home is worth?
A: I perform a comprehensive comparative market analysis (CMA) using recent sales of similar homes in your area, current active listings, pending sales, and market trends. I also factor in your home’s unique features, condition, and location. This data-driven approach ensures accurate pricing.
Q: Why is your list-to-sold ratio so high?
A: Accurate pricing from day one. Most homes fail to sell because they’re overpriced. I price homes based on market data—not emotions or what sellers hope to get. When homes are priced correctly and marketed professionally, they sell.
Q: How long will it take to sell my home?
A: It depends on price, condition, and market conditions. In North Central Florida, well-priced homes typically sell within 30-60 days.
Overpriced homes can sit for months. I’ll provide a realistic timeline based on your specific property and current market.
Q: Should I make repairs before listing?
A: It depends. Some repairs yield strong ROI; others don’t make financial sense. I’ll walk through your home and provide specific recommendations on which improvements will increase your sale price and which won’t justify the cost.
Q: What if my home doesn’t sell?
A: If a home isn’t selling, we adjust. This might mean a price reduction, enhanced marketing, staging changes, or addressing feedback from showings. I stay proactive and adjust strategy until we find the right buyer.
Ready to Sell Your Home?
Let’s start with a free, no-obligation home valuation and consultation. I’ll show you what your home is worth in today’s market and explain my strategy to get it SOLD!
Call: 352-405-1663
Request Free Home Valuation