How to Sell Waterfront Property in Florida with Modern Marketing Strategies Selling waterfront property in Florida requires a specialized approach that combines cutting-edge digital marketing with deep local expertise.  Whether you’re marketing Gulf Coast waterfront homes, riverfront properties on the Withlacoochee, or Florida waterfront homes in small coastal communities, understanding how to sell waterfront property Florida successfully means adapting to a unique buyer pool that’s often searching from hundreds or thousands of miles away. After 25 years of selling waterfront property along Florida’s Coasts—from Ft. Lauderdale/ Miami to now Inglis and Yankeetown, Crystal River and Homosassa—I’ve learned that success in this niche market demands more than traditional real estate tactics. …

If you’ve been watching the Dunnellon real estate market lately and wondering “Is now a good time to buy?” or “Why isn’t my home selling?” — you’re not alone. I created a recent video breaking down what I’m seeing on the ground here in Dunnellon, and in this article, I want to expand on that conversation in a clear, honest, and practical way. No hype. No scare tactics. Just real insights based on current market behavior. Whether you’re buying, selling, or simply keeping an eye on home values, this Dunnellon real estate market update will help you understand what’s really happening — and what it means for your next move.…

Buyer Agent Bonus or Buyer Incentive? The $5,000 Question Every Seller Should Ask In today’s shifting real estate market, sellers are getting creative. One of the most common questions I’m hearing lately is this: “Should I offer a bonus to the buyer’s agent — or use that money to attract buyers directly?” It’s a smart question. And the answer can mean the difference between a home that sits and one that sells. Let’s break down both options and talk about which strategy actually works in today’s market — and why. Option 1: Offering a Bonus to the Buyer’s Agent At first glance, this seems like a logical move. After all,…

Why This Recent Ruling Should Concern Every Home Buyer and Broker A recent arbitration ruling — in the case where a buyer waived an exclusive buyer representation contract and purchased a home through a different brokerage — resulted in a $24,000 award to the original broker after the buyer was found to have breached the contract. This isn’t just a one-off: it underscores a shifting landscape under the new National Association of Realtors (NAR) guidelines, where written buyer-broker agreements have become mandatory under certain conditions. Read my blog post about the new rules here. For both buyers and brokers, this ruling is a wake-up call. What Happened — A Cautionary…

Comps vs. Real Market Strategy: What Today’s Florida Sellers Need to Know Before Listing (or Re-Listing) When you’re getting ready to sell your home fast in Florida—whether you’re considering a first-time sale or wondering why your current listing isn’t moving—your pricing strategy sets the stage for everything that happens next. Most sellers hear the term “comps” and assume they tell the whole story. Comps do matter, but in today’s shifting market, leaning on outdated or incomplete data can leave your home sitting online with low engagement and zero momentum.  To understand how to position your home to actually sell, you need a pricing approach that blends accurate market research with…